Beauty Astir Awards 2012: Shangri-la and Razoli by Amanprana were both nominated and Razoli shaving oil was awarded second prize!
Beauty Astir Awards: a prestigious prize for a new and special product
Each year, the Association of Cosmetic Journalists awards the prestigious Beauty Astir Awards to the best new cosmetic products of the year. After 28 years, what initially started as an initiative by four beauty journalists, has grown into an independent event receiving more than 245 entries. This year the jury for the 'Oscars of the cosmetics industry' comprised 42 leading beauty editors / journalists, employed with various magazines, such as Elle, Marie Claire, Cosmopolitan, Santé, Libelle, Vogue, Glossy, Red, Glamour, …
On 5 February 2013, the ceremony for the Beauty Astir Awards 2012 took place in Hotel Okura in Amsterdam. Dutch singer Do presented the event and awarded the press prizes to the winners in the 10 categories: Make-up, Skincare, Fragrance Women, Hair, Body, Men, Beauty Discovery, Niche, Salon brand product and Eco product.
A Beauty Astir is awarded to the most innovative, special or striking body care product launched over the past year.
Shangri-la, ORAC serum: nomination in the 'Best Eco' category at the Beauty Astir Awards 2012
Since the offer of natural cosmetics has increased tremendously over the past few years, a 'green' award was also issued for the best Eco product (with a certified verification mark for (almost) 100% natural ingredients). We are extremely proud of the fact that Shangri-la was nominated in this category; the refined eye contour and facial serum excelled amongst the many well-known brands that have participated in the prestigious Beauty Astir Awards for skincare, for many years.
Razoli shaving oil: nomination and second prize in the 'Best Men' category at the Beauty Astir Awards 2012
In the men's body care category, Razoli 3-in-1 shaving oil was awarded a brilliant second prize. First prize went to Weleda for their Men's Intensive Cream (skincare product).
|Dana Van Oeteren, designer and product manager for Bio Lichaamsverzorging (Body Care) with Amanprana, accepts the second prize for Razoli 3-in-1 shaving oil at the Beauty Astir Awards 2012.|
The jury’s assessment of Amanprana’s Razoli 3-in-1 Shaving Oil:
‘How do you ensure that a man takes care of his skin? By refraining from handing him too many pots and tubes; present him with an all-in-one product instead. Razoli grasped this concept rather well. Testing by the various male jury members indicated that: it was great to see exactly where you missed some hair, the shaving process went much faster than with foam, and skin irritations were a thing of the past due to the soothing effect, which means that aftershave balm or cream is no longer needed.’
- A smooth shave with no irritation, rash or redness
- 3 in 1: shaving cream, moisturizer and aftershave
- Immediately nourishes and calms the skin
- The razor blade glides fast and smoothly over the skin without cuts